So, your goal is to make more people know about your junk car business. You want cash for junk cars more people to know about the services you offer. You want more people to know that your company exists. So, what’s the plan? Telling your community and target audience “We buy junk cars for cash” has long been abused by many car companies all over America. Do you think that the same slogan still works up to this day? Probably, it will. But you don’t have to depend solely on the powers of that overused slogan. You have to add some spice to the marketing strategy, many people love doing. You have to give your target audience something new.
What could be a better way to do it than to reach out to them through social media? Take time to look at your Facebook News Feed. Notice that aside from real profiles of people, population of fan pages have gradually increased as well. This is because marketers think of social media as a helpful tool to advertise, market and influence more people toward patronizing specific products and services. In your case, you want to let people know that your company buys cars for tempting amounts of cash – of which includes free quoting and towing that are totally beneficial for car owners who have their own lives to look up to. Here’s what you need to do.
When you begin using social media for your junk car business, it’s understandable that you aim to create a buzz in your first online community. Once the buzz starts up, there is no stopping – it will just grow bigger and bigger. However, an old and cliché line that says “We buy junk cars for cash” will not create the kind of buzz you have in mind. Most probably, you are not the first one to say that phrase out of hundreds or thousands of companies that offer the same business as you do. You just don’t want people to remember your brand; you want them to get to know your business. Post some questions. Get them talking. Find their interests. That’s a far better plan than thinking of a catchy tagline.
So you start by posting photos or statuses that trigger them to respond. It sounds a good start to me! The next thing you need to do is to wait for their real replies. Once they do, go and take advantage of their online presence. Acknowledge and appreciate them for having time to join the conversations you have initiated. If a person inquires on the car services your company offers, the better. Pitch the benefits he or she can get in a very subtle way and then insert phrases that hint about your interest of “We buy junk cars for cash.” However, in the same way, you must also learn to accept negative criticisms from netizens. You can’t always, please everyone. The least you could do is to respond to negative feedback gracefully.
And of course, this is one thing you should never forget. Aside from repeating the same “We buy junk cars for cash” line all over again, take advantage of social media by making people aware of your company through various forms of media. Photos. Show them to your yard. Capture what your staff does to sell junk cars. Videos. You may share YouTube links of videos that showcase your company. It could be a man giving a testimony on how great it was working with you. Or it could be you giving some tips on finding a good car company. There are many things to do. You just have to think out of the box.